July 26, 2020. Jeddah, Kingdom of Saudi Arabia: UD Trucks announced Zahid Tractor as its new distributor in Saudi Arabia. The official announcement was made during three launch events that took place in Jeddah (12 February 2020), Riyadh (16 February 2020) and Dammam (19 February 2020). Attendees of the events included UD Trucks Middle East Europe and North Africa (UD TRUCKS MEENA) representatives, Zahid Group and Zahid Tractor Executives and stakeholders, Zahid Tractor customers, UD Truck owners and members of the media.
On behalf of Zahid Tractor, Mr. Nasser Bayram, Zahid Transport Group President stated, “The ‘Ultimate Dependability’ brand; UD Trucks adds a new and exciting dimension to our portfolio of light, medium and heavy trucks offering. Through our Kingdom Wide network of branches, our state-of-the-art facilities and our well trained and experienced team we are confident that UD Truck owners across the Kingdom will receive the needed service, support and guidance at all of our branches.” Mr. Bayram added, “Zahid Tractor is already the national importer for other Volvo Group brands (Volvo Trucks and Renault Trucks). Our partnership with Volvo Group dates back to 1967. Through our network of 26 strategically situated branches we have built a relationship with customers that is based on professionalism, excellence and integrity.”

During the Jeddah launch event, Mr. Kris Meuleman, Uptime and Service Sales Director, UD Trucks MEENA highlighted: “Extremely proud to be here tonight to tell our customers more about how UD Trucks and Zahid Tractor will be working hand in hand to support their businesses. Our customer’s success is  priority and we have put everything in place to assure that their operations never stop due to a breakdown. From competence development to preventive maintenance, service contracts, skilled technicians and many other services were put in place for customers to focus on what they do best: run their business.”

When the launch event took place in Riyadh, Mr. Mourad Hedna President of UD Trucks MEENA Said: “Saudi Arabic is and will continue to be one of the biggest and most important markets for UD Trucks in the Middle East, East and North Africa region. In January 2020, we have appointed Zahid Tractor as our long-term partner in the Kingdom, and we are looking forward to implementing the ambitious plans that we have for the brand in the country. With Zahid Tractor’s professionalism and long experience in the trucking industry and with UD Trucks reputation and strong Japanese heritage based on quality and reliability, we are convinced that we will contribute to our customer’s success. We are now completing our first milestone with our partner by relaunching the brand in the three main regions of the kingdom, and soon after we will start working on assembling UD Trucks in the state-of- the art AVI factory, a joint venture between Zahid Tractor and Volvo Group.”

The final launch event took place in Dammam. At that time Mr. Wahaj Malik, Sales Director for GCC within UD Trucks MEENA, stressed: “is a historic moment for UD Trucks  be witnessing the relaunch of the brand in the kingdom with three big customer events. I’m very excited to be part of this journey along with our new Partner Zahid Tractor and I have no doubts that together we will bring the brand to another level in the kingdom.”
UD Trucks’ positive reputation in Saudi Arabia is based on almost four decades of operation in the country, during which time the company has built a strong and loyal customer base. The brand is active across a range of segments, such as general cargo, FMCG, logistics, waste management, and construction. And while it is already particularly strong in the medium duty sector, the company is firmly focused on increasing its share in the heavy-duty sector.
Following the success of the brand’s legacy range in the Kingdom, UD Trucks renewed its line-up by introducing the new Quester in 2016, followed by the new Croner in 2017, and then the Quester 40 T in 2018. This year, the company introduced an upgraded version of the new Quester heavy-duty truck, equipped with advanced features such as ESCOT (Easy Safe Controlled Transmission) and UD Telematics, designed to deliver greater fuel efficiency, productivity, driver efficiency and safety.