For more than 60 years, Caterpillar has enjoyed buoyant and profitable business relationships with its partners and dealers in the GCC. Grounded on mutual effort and respect, the affiliation it has forged with equally formidable local companies has ensured the continuous leadership of Caterpillar in the region.
Taking Caterpillar to the top of the Saudi Arabian market is the handiwork of Zahid Tractor. Propelled by a consistently exceptional level of service and top-notch facilities, Zahid Tractor and Caterpillar dominate the equipment and infrastructure industries in the Kingdom. Unfazed by new entrants jousting for some air at the top, Zahid Tractor continuously offers an unmatched customer service experience and tirelessly explores ways to innovate and stay ahead of the competition.
As the regional market shakes off the dust of the recent economic crisis, Zahid Tractor capitalizes on the new-found economic vitality by focusing on after-sales support, product innovation and the provision of customer-responsive acquisition options.
A testament to this is the company’s three-tier facility coverage model, which provides its customers with more convenient access to Caterpillar products.
It has also introduced several technological advances in its products, among which is ‘Product Link’, which enables customers to more effectively manage their fleet. To provide flexible financing options to nascent contractors across Saudi Arabia, Zahid Tractor established the ‘Future Contractors Program’, which is slated to see an expanded product offering and a wider choice of customer-centric services in the very near future.
Through its regional partners, like Zahid Tractor, Caterpillar has taken an active role in building the GCC region and taking it where it is now. As the GCC continues to expand, riding high on global events and groundbreaking mega-projects, Caterpillar and its partners will remain at the forefront of the region’s construction and equipment sectors.
To read the full article: https://www.constructionweekonline.com/article-33098-caterpillar-and-its-gcc-dealers-talk-tactics/1/
Zahid Tractor is a member of Zahid Group, a private, family-owned organization representing a diverse range of companies, strategic partnerships, and world-renowned brands. Head quartered in Jeddah, Saudi Arabia, the Group is in its 5th generation of leadership under an established family whose commercial roots date back over a century.